NXP Semiconductors

PROJECT OVERVIEW 

Infographics should provide consumers with relevant information about wireless charging technologies and inspire them to request these products from tech producers. 

CONTENT OBJECTIVES:

  • Create consumer awareness about wireless charging technology.
  • Encourage designers to integrate this new technology into their product designs.

WHO THE READERS ARE:

  • Tech users (universal)
    • Specifically early adopters of tech, or those who are not aware of emerging charging technology.
  • Design engineers

WHAT NXP CONTENT IS: 

  • Accessible: Content should provide an overview of the technology, not the nuts and bolts. Consumers of all technical levels should be able to understand it. 
  • Entertaining: Content should offer new information that is engaging and visually appealing.
  • Inspirational: Content should inspire readers to want a wireless charging option and push them to learn more about the technology.  

WHAT NXP CONTENT IS NOT:

  • Overly Technical: Content should not be laden with industry jargon or technical terms. Though it seeks to inspire engineers, it should not use language only experts would understand.

ADDITIONAL EDITORIAL RULES:

  • Do not mention Powermat, as NXP does not currently offer this charging option.
  • Avoid statistics around the health risks of wireless charging (e.g. fire hazard, cancer, etc.).
  • Do not mention competitors MediaTek, Broadcom, OnSemi, Texas Instruments, or IDT

WHERE THE CONTENT WILL LIVE:

CONTENT FORMATS:

  • Infographics: Decision Tree and Numbers & Stats
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