Samsung Photography Assignments

Partner Overview

  • Our original photography will augment the content showcased on the Samsung Tech Life destination.
  • The slideshows will capture a slice of everyday life for tech savvy users - it’s content for real life and real people. It’s about telling stories and helping our audience through demonstration, interactions and experiences.  It feels real, honest and straightforward but is geared towards a more advanced user.
  • Images should be modern, passionate, in the moment and even edgy. 

 

Branded Products

  • Absolutely no branded products or logos can be featured, unless they are the most current Samsung models.
  • It’s very important that no appliances or electronics appear in any of these shots unless they are confirmed Samsung products. That includes even something like a refrigerator in the background or iPhone earbuds.

 

Samsung Image Guidelines

  • Please visit Samsung.com and click through the seven areas under the Discover drop down. The look and feel of the lifestyle photography featured there is what they’re looking for.
  • Life and style photography should inspire the consumer while contextualizing the role that Samsung products play in their lives.
  • Models should appear to have an appropriate individual style  - e.g. look is comfortable, realistic, and feels aspirational and stylish.
  • Models should always be authentic-looking and relatable, never perfect or intimidating.
  • Models should not be overly-made up or overly styled (e.g. fashion advertising).
  • When showing product in the context of an environment, the environment should feel natural and lived-in, but executed with a high degree of taste.
  • Samsung products should not be placed in context with obvious mass items or with luxury items (e.g. a mansion).
  • The other objects (furniture, etc.) on set should be of comparable design quality, and arranged so that the Samsung products products feel appropriate within the context.
  • Retouching/post production should eliminate blemishes, but should not result in a sterility — don’t “Photoshop the images to death”.
  • Screen content should be authentic whenever possible.
  • Screen content may only contain material that is licensed by Samsung.
  • Make sure screen content is very clean – taskbars and backgrounds should be free of clutter.  Close programs and apps not relevant to screen content.
  • Use true user interface or applications on mobile devices/computers, real film or video represented on television screens, etc.
  • Avoid idealized landscapes or abstract visuals that distract from the story.
  • Humanize the products though physical presence, allusion or context.  For example, showing a hand interacting with a device, content on the interface screens, context (product in an authentic, relatable environment).
  • Make it easy for consumers to imagine the product in their environment. 

 

Hero Only Assignments

  • Search assignments in the queue by site (Samsung) or assignment type (Hero Only)
  • Read article and provide 3 lifestyle images that relate to the title.
  • Use all the sections to add images but you do not need to shoot any of the specific action outlined in the steps.

Examples:

  • 5 Ways to Track Your Fitness Stats – shoot 3 lifestyle images of a person exercising.
  • Tips on Starting a Blog – 3 portraits of bloggers.
  • Tips on Cooking Multiple Items in an Oven – 3 images of food or people serving food.
  • It’s very important that no appliances or electronics appear in any of these shots unless they are confirmed Samsung products. That includes even something like a fridge in the background or iPhone earbuds.
  • Images will be submitted and photo edited through the existing workflow.

  

Slideshow Assignments

  • Titles will be direct assigned and will appear on your work desk after you accept the assignment via e-mail.
  • Read article and provide instructional images for each section.
  • Every section must contain an image.
  • As much as possible shoot the action of the step. If you determine that it would be more helpful for the reader to see the final result of the step you may choose a still life instead of an action shot.
  • It’s very important that no appliances or electronics appear in any of these shots unless they are confirmed Samsung products. That includes even something like a fridge in the background or iPhone earbuds.
  • Images will be submitted and photo edited through the existing workflow.

  

Quizzes & Listicles Assignments

  • Titles will be direct assigned and will appear on your work desk after you accept the assignment via e-mail.
  • Read article and provide lifestyle images as requested.
  • It’s very important that no appliances or electronics appear in any of these shots unless they are confirmed Samsung products. That includes even something like a fridge in the background or iPhone earbuds.
  • Images will be submitted and photo edited through the custom workflow in the Photo Studio.


Visual Lifestyle Guide Assignments

  • Titles will be direct assigned and will appear on your work desk after you accept the assignment via e-mail.
  • Provide lifestyle images, step by step images and screenshots as requested in the shot list provided.
  • Please incorporate the provided Samsung products naturally.
  • It’s very important that no appliances or electronics appear in any of these shots unless they are confirmed Samsung products. That includes even something like a fridge in the background or iPhone earbuds.
  • Images will be submitted and photo edited through the custom workflow in the Photo Studio.

 

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